Not a day goes by without new knowledge finding its way into my thick skull.

Here's a case in point: I just did a Google search with my name and the word "copywriter" and found something very interesting. Most of the hits I found were from two sources, online articles I've written and comments I've posted to other people's blogs. Now I didn't go through all the pages Google came up with, but the blog comments seemed to be running slightly ahead of the online articles.

I already knew that writing online articles is a wonderful way to get the word out about your expertise. Not only do other sites pick up your articles and publish them (with links pointing back to your site) but these online articles are very effective ways to improve your search engine rankings.

But what really surprised me was how much benefit I was getting from commenting on other blogs. Blogging is a worldwide community effort. There are many wonderful bloggers out there doing great work in any field. Sharing and exchanging ideas is what the whole blogging phenom is about. But I still had no idea how effective it was for my search engine rankings to simply make useful, appropriate comments on other peoples' blogs.

The blogosphere has been described as "collective intelligence," in which the minds and ideas of all sorts of individuals from all over the world are pooled together to solve certain problems or advance the knowledge in a given field.

If you have ideas and knowledge to offer others in your field, don't keep them to yourself. Find those bloggers who are already putting out good stuff on their blogs.

Don't regard these other bloggers as your competitors, but instead think of them as colleagues and peers. Put links to their sites on your blog or website and post useful, informative and non-self serving comments on their blogs and you will benefit as well.

COPYRIGHT © 2006, Charles Brown


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