They are fast and easy to write and readers love them. Tip sheets may just be the easiest method for promoting your business you've ever tried. And once written, you can find many ways to put these tip sheets into the hands of your potential clients.
I was looking through my files recently and suddenly noticed how many tip sheets I have saved over the years. It occurred to me that they were examples of very smart marketing because most of the authors had provided information about their services and their contact information at the bottom of the sheets. This made it easy for someone like me to contact them years later, if the need arose for their services.
I am supposing here that I am fairly typical and I would presume there are many other people out there who save and file worthwhile information. This makes the humble little tip sheet one of the most versatile marketing tools around.
So without further ado (and because I would really like to see you print a copy of this article for your files) here are eight tips that you can use to promote your business with tip sheets:
- Demonstrate your knowledge and expertise when you write tip sheets. Tip sheets are promotional tools that prove that you are an expert in your field. When you condense your knowledge on a given topic, you create something that is far more convincing than any form of paid advertising.
- Offer your tip sheets as “freebies” to arouse the interest of potential clients. You can offer free tip sheets on your website, Yellow Page ad, or on your email signature file. Use tip sheets as “bait” to lure potential clients inro opting onto mailing (or emailing) list.
- Tip sheets make great inserts to go in your publicity kit. A busy journalist may just glance over your information, but there is something about the numbered list or bullet point format of a tip sheet that grabs the eye. It may be the only thing in your kit that gets read, but it may convince a reporter or editor that your pitch is newsworthy.
- Publish your shorter tip sheets as online or offline articles. You can submit them to sites like ezinearticles.com, idea marketers, Go Articles or Article City, or you can submit them to trade magazines your clients are likely to read.
- Publish your longer tip sheets as booklets or ebooks. You can give these booklets and ebooks to your potential clients, or you can follow Robert Bly's advice and create a seperate profit center by putting a price on the cover and charging people who are not potential clients. Bly's advice is to put a price on the cover of a booklet even if you only plan to give it away. The price increases the booklet's perceived value to the person who received it free.
- Use your tip sheets as free handouts at workshops or speaking engagements. Never do any public speaking without some sort of free handout. Quality tip sheets will insure that you audience remembers you for afterwards and have a way to get back in contact with you if they need your services. Remember the tip sheets I have saved for many years. Those authors who had the foresight to put their contact information on them can reap the benefits of these sheets years later.
- Put tip sheet on your website. The more you post useful information on your site, the more people will come to regard it as an information resource. When they view your site in this way, they are likely to bookmark it and become repeat visitors.
- Print your tip sheet as a panel on your brochure. Brochures are often thrown away shortly after they come into a potential client's possession. But if you include useful information, people are much more likely to keep and file your marketing materials. Even if they have no need for your services today, their circumstances could change months or even years later. If your tip sheet/brochure is in their files, they can get back with you years after they got your materials.
Not only are tip sheets, written with bullets or numbered list formats, appealing to your readers, writing in these formats helps you to organize your own thoughts and ideas.
COPYRIGHT © 2006, Charles Brown