Dynamic Copywriting

I have now spent several days helping my retired parents, who are both in their seventies, work their way through the maze of medicare confusion.

For those of you who have not yet experienced this pleasure, U.S. medicare recipients must either renew their medicare plans before December or their previous plan is automatically renewed. Since rates are going up and what is and what is not covered is changing, just letting it renew without study is not an option.

I should also point out that I hold a law degree, and I still find this stuff confusing.

So across the U.S.A., there are puzzled and troubled seniors who need to make an important financial decision within the next month.

Enter the value of free information. Several of the insurance companies that provide supplemental coverage have put out some excellent free information pieces that answer a whole host of questions about the new coverage.

Not only that, one company has also offered a free consultation and is running a spreadsheet comparison of the plans to give my parents a side-by-side comparison of what is covered and for how much.

If you read this blog regularly, you know that I am an advocate of marketing by giving away free information in the form of guides, booklets, ebooks, white papers, seminars, etc.

The marketer who can simplify a complex decision will come out the winner. This is true regardless of whether you sell supplemental medicare coverage or baby formula. Free information makes difficult things more understandable, and therefore removes barriers to buying decisions.

I am looking for examples any of you might have for this. Have you - either as a buyer or a seller - experienced the selling power of free information products? If so, let me know.

freelance copywriter, ghost writer, writing web content, white papers