I've written before that one of the key components of writing website content that makes sales and attracts new clients, is to use your website as a platform to build your email subscriber list.
Frankly, a website that does not generate leads is a waste of internet real estate and certainly a waste of the company's time and money.
Along those lines, I want to direct your attention to a great article on http://marketingprofs.com called Four Ways To Build Your Email File Organically: It Is So Worth The Wait by Kimberly Snyder
The really great thing about Snyder's advice is that it will not be difficult or expensive to implement. Just a few tweaks to your website and you should really see a big improvement in number of email opt ins you receive.
Writing website content is an ongoing process. You learn new ideas and you put them into practice and then test the results. Snyder's four ideas are no different. But I think you will see the results very quickly.
COPYRIGHT © 2008, Charles Brown