One idea a lot of marketers have never tried is writing articles for trade publications.
If your business serves a particular industry group, chances are that industry has at least one trade magazine that needs good articles to publish.
This is one more reason to target a niche in your marketing efforts. Everything seems to go so much more smoothly when you zero in on a group of potential clients who all have similar needs.
The easiest way to find these trade publications is to go to your local library and look through the Handbook of Associations. Under almost all of these associations is a trade publication and a description of this magazine’s focus and mission.
Next, subscribe to the publication and join the association. If you are serious about targeting this industry group, this fee is simply the cost of doing business. Then, as a member and subscriber, approach the editor with some article ideas.
You will find that you have a very good idea of getting your idea accepted by these editors because trade magazines are often in dire need for quality articles.
If you have the writing skill, write and submit your article. If you do not, hire a ghostwriter to produce these articles for you with your byline (did I mention that I do a lot of ghostwriting?).
After getting a few of your articles published, you will have earned the status of a regular contributor. You may then wish to propose a column idea.
But by virtue of being a regular contributor of this trade publication, you will now have a certain cache when you approach the association’s members.
Writing articles for trade publications is an excellent way to make inroads into a certain industry group or clone your best clients who belong to that industry.
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COPYRIGHT © 2007, Charles Brown
Labels: niche marketing