Dynamic Copywriting

More and more businesses are discovering that hiring ghostwriters to write online quality articles for them is one of the fastest and best ways to drive traffic to their websites and enhance their professional reputations.

For your own business, you might want to consider this: These online articles, written by ghostwriters, are possibly the best types of links you can get to point to your website. Because the readers have read the articles and clicked on your link, they are highly targeted visitors who want more information about what you can do for them.

In other words, not only does your ghostwritten online article lead visitors to your site, it also pre-sells those visitors by giving them a reason to find out more.

Here are some tips to help you choose the right ghostwriter to help you build your online presence with quality online articles:

1. Make sure your ghostwriter knows how to incorporate search engine optimization (SEO) techniques with your article. This means the writer must have an understanding of how to include your targeted keywords into the text so that your articles will be picked up by search engines like Google and Yahoo. There are many ghostwriters who know how to write, but know nothing about how to get high search engine rankings. Choose a writer who can help you get more traffic in addition to writing your article.



2. Does the writer know HTML code? Can he or she embed your key words into links in the article so that they point to several different pages on your site? Is that writer’s HTML proficiency enough to make the article’s layout look appealing to a reader’s eye and to avoid making it have a “big block look” with lots of unbroken text. Remember, just publishing the article is not enough if readers don’t read it.




3. Make sure your ghostwriter has a track record and samples of articles you can see and read. Has this writer published his or her own articles online at sites like ezinearticles, searchwarp, articlecity, goarticles or any of the other big article banks? Not only will reading this writer’s own articles give you an idea of that person’s writing skills, it will also show that the writer understands the concept of article marketing.




4. Can the writer write like a native speaker of the language? Most of the time you will want these articles written in English because this language still dominates most of the article banks and newsletters. Of course a writer does not have to speak English as a primary language in order to write flowing prose. But many people have paid low prices to have an article written by an inexpensive ghostwriter only to receive an article that is written in a choppy, awkward syntax. Again, you can avoid this by seeing the writer’s own articles if he or she has a website and has written articles for the online article banks mentioned above.




5. Is the payment arrangement reasonable? The common practice is to pay half the writer’s fee up front and only pay the remaining half after receiving the articles. Understand that the writer still holds the copyright to these materials until you have paid the entire fee, and it only transfers to you when the final payment has been made. But be wary of someone who wants it all up front, just as a writer will understandably be wary of you if you only want to pay after the articles are written.




6. Are the ghostwriter’s fees ridiculously cheap or outrageously expensive? You get what you pay for in all areas of life. You should expect to pay a minimum of $50 to $75 for a well-written article with SEO techniques. On the other hand, for a very technical article that requires a lot of research, you should expect to pay as much as $150 or more. Even at the high end of these ranges, you are still getting a very good price for an experienced writer who can often get $1 per word for commercial writing work (these online articles average about 500 words so at these rates you are paying between 10 cents to 30 cents per word). If you go after the bargain basement writer, you will get bargain basement results.




7. Does the writer finish the project in a timely manner so you don’t have to wait weeks and weeks for your finished articles? Another reason to check the writer’s status on article banks like ezinearticles is that you will see if this writer is prolific enough to write quality articles quickly and have them back in your hands in time to do you good. Check to see if the writer has achieved special status with the article banks like Platinum Writer or Expert Author. These designations will help you determine if this writer can produce the output fast enough, without sacrificing quality, to suit your needs.




8. Does the writer’s fee include re-writing? As long as you gave the writer clear directions about the content you wanted, reasonable rewriting should be part of the fee. As a writer however, I have had to put my foot down on a few occasions when the finished article came back meeting the original instructions given to me and the client just changed his mind and wanted a whole new type of article written. In those rare instances (it has only happened to me twice) I insisted on a new fee for a totally new article. But ordinarily, you should not have to pay more for a little rewriting within the scope of your original instructions.




9. Does the writer package the work in a reasonable number of articles? This means, writing several articles on the same topic all at once. I generally feel that a minimum of ten articles on the same topic is needed for the project to pay off for me and for the price to be reasonable for the client. This way, all my research is spread over ten or more articles and I can price my work accordingly. Besides, writing one article at a time will not make a significant impact on the amount of traffic you get to your site. Depending on how much competition you have for that keyword, you will probably need 20 or more before you start seeing significant gains in the number of visitors coming your way.




10. Does the writer have an online presence other than just an email address? You want to avoid someone who can only be contacted by email. So you should be able to see an actual website owned by the writer, have a telephone number and be able to read samples of this writer’s other articles. When someone actually has a website, you have more assurance this person is a committed business person who is not likely to take your up front money and disappear. A well thought out website indicates someone who takes a professional approach to being a freelance writer.

Online articles are powerful and fast ways to drive traffic to your website. Working with a good ghostwriter can greatly improve the process and deliver results to your bottom line faster.

COPYRIGHT © 2007, Charles Brown