Brian Carroll’s “B2B Lead Generation Blog” is always a source of really good information to anyone who needs customers and sales (do any of you fit this category?). But his recent article, Can a social media like Twitter boost your lead generation results? Is especially enlightening.

I have dabbled on and off with Twitter for about a year now, without actually going all in (to use the famous poker term). But Carroll’s thoughts have me taking a new look at the popular social media site.

For those of you who don’t know, Twitter is sort of like a blog that limits your posts (called “Tweets” in the Twitter world) to 140 characters. It is precisely because they are so short and sweet that has spurred Twitter’s popularity. People who would not read blog posts of the length typically found on sites like my own, avidly read tweets from many people on Twitter.

Brian Carroll describes some of the lead generation uses he has discovered for Twitter:

Well, I’ve started to use my Twitter account a lot more, and I’ve found some productive uses for the application:

  • Sent mini survey question and got answers quickly
  • Promoted new blog posts and upcoming webinars
  • Shared articles, resources, and blog posts that I found interesting
  • Learned what topics my network finds interesting faster
  • Discovered some useful blog posts and resources by using

To these uses, let me also add one of my own. I constantly encourage my clients to start blogging as a way to get the work out about their businesses. But as you can well imagine, most business people or professionals are short on time.

Now, thanks to Brian’s thoughts, I can encourage them to start posting on Twitter.

Anyone, no matter how busy, can write 140 characters.

COPYRIGHT © 2009, Charles Brown
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