I wanted to pass along some really interesting advice about using social networking and how powerful it is in today's business world.
First, I found this on the social networking site LinkedIn under a question Michael Stelzner posed for an article he is writing, "What should businesses understand BEFORE using Twitter as a marketing tool?"
Now this, in itself, is an example of how to use Social Networking. When Michael posed this question he received many responses from all sorts of people who use LinkedIn (LinkedIn, I should explain, is a business person's alternative to sites like MySpace and Facebook). So he was getting feedback and, just as importantly, exposure, for this single question.
One of the many really insightful answers he got was from Denise Wakeman of The Blog Squad and Build a Better Business Blog. Candidly, I had never heard of Denise before or her two sites, but I am now reading both of them with considerable interest and finding them to be a wealth of top notch information.
I took you down that pathway to show you how Social Networking, whether you are using LinkedIn , Facebook, MySpace, Twitter or regular blogs, can create massive exposure. Michael got exposure (and some really good answers to his question) by posting on LinkedIn, and Denise got a new reader and a reference on my blog today.
The grease that keeps all these mechanisms moving is the willingness of people to offer good advice and ideas to others without expectation of immediate gain. Denise Wakeman's generosity has added one more link to her websites because I found her response to Michael to be so valuable.
Now I don't want to test your patience any further, so here is the advice from Denise Wakeman regarding using Twitter as a marketing tool:
1. Everything you tweet is seachable on the web. Every tweet creates a new page. This can be good and bad. Good if you're strategically using key words for which you want to be found; and bad if you aren't mindful that if you're not nice, it can come back to bite you!
2. Remember that what you tweet is visible to the public and may get retweeted. If you don't want it to be public, don't tweet it.
3. Once you get beyond a few followers, you may not know everyone who is following you. There are no secrets. I guess #1, 2 and 3 are all related.
4. Though twitter can be a time suck, it can also massively increase your exposure to influencers in your niche and be well worth the time you spend cultivating relationships and sharing relevant, useful content.
What is your opinion? Do you have any more ideas about how to use social networking as a marketing tool?
COPYRIGHT © 2009, Charles Brown
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