Dynamic Copywriting

Do you want to drive more traffic to your website? Do you also want to build a reputation online as an expert in your field?

There is a very simple, low cost way to do both. Write and publish articles online. Hopefully you’ve seen sites like www.ezinearticles.com, www.articlecity.com or www.ideamarketers. These sites are places writers can submit short, 250 to 900 word articles and make them available for webmasters to use for their own websites.

This is the perfect win-win arrangement. The webmasters get free content for their sites, as long as they do not make changes to the articles and give the author a link pointing back to his or her site.

The writers, in my opinion, get a lot more. They get to include a “resource box” at the bottom of their articles that tells readers a little bit about themselves, a link back to the author’s site and the author keeps his or her copyright on the material.

A single article can become a viral marketing tool if it is picked up by dozens or hundreds of other websites. I have one article that is now posted on 167 different websites, and each of those websites now has a permanent link pointing back to my site.

The cumulative effect of writing a lot of articles is enormous levels of traffic to your site. Depending on how competitive your particular niche is, a critical mass level might be 50 articles, or it could be 100. But once you hit that level, you will never have to worry about getting enough traffic to your site.

But what if you have neither the time nor the skill to write these articles? The solution is simple. Hire a ghostwriter. For example, I have had several clients hire me to write articles in their names to post on these sites. I typically charge between $50 to $150 per article, depending on how much research I have to do. In a few cases, the cost has been higher, but those are rare occasions, and the work I had to put in to write those particular articles was quite significant.

If you choose to work with a ghostwriter, you will benefit from the economics of scale. Hire the writer to produce a minimum of ten articles. The research needed to write a dozen or so articles is often not much more than it is for one article. I have found that writing articles for a client in batches allows me to charge fees at the lower end of my fee scale.

COPYRIGHT © 2007, Charles Brown