All of us in the copywriting trade come across business people who are shocked that we charge money to write for them. Check out Drew MLellan's blog, Drew's Marketing Minute, for an example of what happens when companies try to do their copywriting in house. This is a funny and sad example of why a good writer earns his or her fee.
The link to Drew's article is Do You Have Any Idea What He Is Selling?, and if you can guess what this company was trying to sell, you are far better than I am.
COPYRIGHT © 2007, Charles Brown
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