I think marketers and copywriters of all industries could benefit from a recent article in Binary Law,which discussed a survey conducted by Primary Research Group. The survey is called, "Survey of [US] Law Firm E-marketing Practices", and it shows how law firms are now marketing their legal services.
One statistic jumped that jumped out at me is 20% of U.S. law firms now have active blogs. Although the survey used a tiny sample of 46 law firms, which limits the applicability of it's results, I still found it exciting to learn that more lawyers are marketing their services with blogs.
Why lawyers should market with blogs
Blogging is one of the best ways out there to generate traffic to your website. Search engines love blogs because of the frequently updated material on the topic a serious blogger produces. A case in point is a recent article I wrote called, "Marketing For Law Firms" about a Kansas lawyer named Grant Griffiths who eventually stopped all his advertising because his blog on Family Law was pulling in all the new clients he could handle.
Another wonderful benefit lawyers can see from writing regular blog posts is the fact that over time, these blog articles become material that can become drafts for magazine articles, white papers, and even full-length books.
Many lawyers and other professionals I know want to write a book "someday" in order to maket their law practices or other businesses. But the project seems impossibly large to them and they are so busy.
Blogging just two or three paragraphs a day can quickly add up to an impressive amount of material. Include reader comments and questions, and the bloggers responses, and this material grows even faster and can soon become a book length manuscript.
The take away from all this is that lawyers are beginning to market themselves in smarter ways. Perhaps the days of inane and useless lawyer ads are beginning to wane.
This lesson is instructive for lawyers and non lawyers as well if they are looking for ways to market themselves and attract new clients.
COPYRIGHT © 2007, Charles Brown